Thoughts from Rich Cosner, President Prudential California Realty

Good Morning Prudential Professionals:

How is your March looking? I believe March is going to be the biggest closing month the industry has had in quite a few years. I also believe it will be the biggest month for new open sales in that last 5 years. What are you doing to get ready to participate?

Your manager launched this week some inter-office contests to focus on listings. If you take a lot of listings in the next 45 days, you will find many of them will sell in March, if not before.

If you work with all the buyers that are flooding back into the market now…..You will find yourself overwhelmed. Why? Because most agents still waste their precious face to face career time with buyers they don’t know much about. Please hear me. There are more buyers out there than you can work with. That being the case, our Prudential agents should be the ones working with the buyers who can buy and who will buy. Every one of your offices has high quality lenders and loan officers that can get your buyers pre-approved. Within a month or so you will see multiple offers coming back. If you want to win, be dealing with a pre-approved buyer.

Focus is what is needed right now. While March will be the biggest month in years for many of our sales professionals…..Will it be your biggest month? Well….my counsel is to not wonder….but to make it happen. To do that you cannot wait till March to be a one month wonder. Great months begin a few months before the month itself. That time is now. You should already have open houses lined up for this weekend, buyer appointments on the weekend and of course, listing appointments all the time. Yes, there are football playoff games this weekend. Are they worth the cost of a sale or a new listing? You can Tivo them or watch highlights later. Do not lose the precious time that you can have with buyers who want to buy now and sellers who want to list now.

If you are finding yourself not that busy right now, then take charge of your career today. Get into the game. There is no time to delay. Get busy. Call your past clients and tell them all about the best listing you know about in the market and ask them who they know that you can talk to about it. Hold an open house. Don’t wait for the weekend. Hold one today and tomorrow on a vacant one! Get out into your neighborhoods with relevant flyers. (you can find great ones at http://www.insidepcr.com) If you are not really busy right now, you have to fix it right now or you will lose the better part of the first quarter of the year. Getting busy now working with buyers who can and will buy and sellers who can and will sell is the recipe you need. But you need to do it today!

2011 is going to be the best real estate year we have had in the past 5. Are you going to participate in a big way or let it pass you by. Every single thing the market needs to perform well is there right now. Great choices in inventory, great rates, lots of buyers who are fed up with where they live now, lots of sellers who are ready to move on with their life. Think of all these things as combustible elements. All that is needed is the ignition spark….which is you!

Many of you have had really challenging times in recent years. You can’t fix what is behind you. Don’t look back unless you are going that way. Look forward and you will see a bright sun shiny real estate market just waiting for you to participate. Gloom and doom is in the rear view mirror so don’t even look there.

March can be the biggest opening month and the biggest closing month you have had in the last five years. Will it be?

Rich

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About erolbayraktar

Erol Bayraktar, BRE 00179251 Manager Coldwell Banker Previews International Irvine Erol Bayraktar brings with him a broad background as branch manager of the Coldwell Banker Quail Hill – Irvine office. Erol is an Orange County native and began his real estate career in 1994. Erol’s success and extensive experience in selling homes in the luxury market proves to be a cherished resource for Coldwell Banker agents. He has earned numerous top-producer awards with the successful completion of more than 100 transactions. Erol has an extensive track record of helping his agents achieve top producer status while utilizing his internet expertise, personal coaching, training and business development. He works constantly with agents to develop marketing materials and advertising programs that differentiate themselves in the marketplace and generate income-producing leads. He values the benefits that technology can provide to agents in order to help them become more efficient and more productive. “I constantly strive to take our sales associates and office to the next level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention and complete family of services experience. It is my goal to help others enjoy the same levels of success that I have been fortunate to enjoy!” Coldwell Banker Quail Hill – Irvine agents benefit from a manager who is available 24/7 to assist with any situation. Erol provides backup for his agents with various situations in which they need advice or support. Prior Sales Manager Prudential California Realty Yorba Linda Erol Bayraktar brings a broad background to the job of managing an office. His Experience includes a track record of success in real estate as well as helping agents achieve top producer status as sales manager and trainer using his expertise in personal coaching and business development. Having grown up in Yorba Linda, Erol began his Real Estate career in 1994. Since then, he has constantly striven to work in the Luxury markets and higher end price ranges. Erol has been recognized by his former companies for his outstanding production in the luxury market. He has listed and personally sold homes up to $4.4 million dollars and managed listings for his team up to $11 million dollars. Erol’s extensive experience in selling estate homes will prove to be a wonderful resource for Prudential’s agents, who already have a strong presence with Fine Homes in Yorba Linda and across North Orange County. Rich Cosner, owner of Prudential California Realty, is thrilled to welcome such an exciting addition into his Prudential family. “Erol is a knowledgeable and very professional addition to our management team,” says Rich. “His experience in the high end price ranges makes him a perfect fit for our Yorba Linda branch. I am confident that his experience and background will be a tremendous advantage to our agents in our Yorba Linda marketplace!” Top Producer Experience As a native of Orange County, Bayraktar applies his impressive local market knowledge to his practice – which has earned him numerous top-producer awards and has ensured his successful completion of more than 100 real estate transactions. After spending the past two and a half years focusing on Luxury Estate Sales with the McMonigle Group, Bayraktar now brings his unwavering commitment to client service and proven sales talents to Prudential California Realty. Coaching & Training Agents for Success Erol is equally thrilled to work with Prudential California Realty and the Sales Associates in the Yorba Linda office, who have already been recognized as the top ranking real estate office for the area for all of 2009. “I look forward to taking the sales associates and the office production to an even higher level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention, and complete family of services experience. I have always wanted to be in a leadership position where I can help others enjoy the same success that I have been fortunate to enjoy!” Availability 24/7 Agents in the Yorba Linda Office benefit from a manager who is available 24/7 to assist with any situation. Erol provides back up for his agents with various situations in which they need advice or support. A Passion for Excellence in Business Development, Technology and Marketing Erol works constantly with his agents to develop marketing materials that differentiate themselves in the marketplace and generate income-producing leads.

Posted on January 24, 2011, in Uncategorized. Bookmark the permalink. Leave a comment.

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