Who ya Gonna Call?…Boast Busters!

Dear   North Orange County colleagues,

Well, as it was said by the famous poet Oscar Wilde… “The only thing   worse than being talked about is NOT being talked about”.

Many of you most likely received the recent boastful email from a local   office manager yesterday morning with regard to today’s announcement of the   new Berkshire Hathaway Home Services brand that is being launched in   2013.  While we have received nothing but great press on a local and   national scale, as well as many congratulatory calls, emails and texts, it   was once again, no surprise that one competitor felt the need to attempt to   rain on our parade with a negative email naming our firm and relating his previous   experiences with our firm and even offering a short history lesson of our   firm, which by the way, we are pretty proud of.

Because of the incredible response to my last “Boast Busters”   email, and all of the wonderful supportive messages, I felt that I should   respond with the facts as I would encourage any of you to do if you are ever   so publicly maligned as we continue to be.  But then again, we’d rather   be talked about than NOT talked about still. 🙂

While it is true that our firm grew from the original Katella Realty, to   Merrill Lynch Real Estate, and then to Prudential California Realty over a   30+ year period, we are very proud to point out the truth about those growth   transitions.   From the mid 1970’s, through several acquisitions,   and brand changes, our firm has consistently grown and, to date, maintained   our market share position in North Orange County.  There is no reason to   believe that a shift to a franchise owned and created by Warren Buffett would   do anything but assist us in propelling our market share to new heights   despite the propaganda detailed in today’s email sent by that   manager.   As a matter of fact, we are excited with this incredible   opportunity as are our agents!   The buzz within our firm is incredible!
One more quote before I provide some great links on this recent announcement   that I felt was perfect for this situation and came to mind almost   immediately was said by Sean Covey, the author,  “Isn’t it kind of   silly to think that tearing someone else down builds you up?”     The funny thing is that this quote was from his book entitled “The 7   Habits of Highly Effective Teens”!

Please feel free to check out the following links to the press releases and   news articles that came out yesterday, and continue to come out.  These will   provide you the whole story and the facts rather than propoganda:    (Also, check out the OC Register front page of the Business Section   this morning “Buffett Starts Brand in O.C” & “Deal Places   Buffett Stamp on Real Estate”, of course if you can find a newspaper   since our agents and I are buying them up! Certainly this article will be   online later today. 🙂

http://bradpearsonsblog.com/2012/10/30/announcement-berkshire-hathaway-home-services/
http://prudentialcalifornia.blogspot.com

http://www.chicagotribune.com/business/breaking/chi-buffett-starts-berkshire-branded-realty-firm-20121030,0,4391542.story

http://lansner.ocregister.com/2012/10/30/irvine-to-be-buffetts-new-real-estate-hq/167446/

 

Once   again, the infamous % Change graph was attached to this email naming our firm   and 4 other very fine and successful firms as graphing substantially lower   than them, despite my last email detailing how misleading this graph was.    As a reminder, as an example, if a company did 1 unit and then closed 5,   they are up 500%, verses a company that did 900 and then closed 882 would be   considered down 2%.  This is exactly the misleading manipulation of   numbers that is being used to show all of these fine firms in junior position   to this managers office.   I still pose the question:  Does anyone   really buy this stuff?????   As I promised, I will continue to provide   clarification as these tactics continue at the expense of ours and other   firms great agents legitimate success.

As always, I and the agents with our firm would like to thank you all for   your continued co-op business and professional working relationships we all   maintain to continue to provide our customers the finest experience when   buying and/or selling a home.

I would also be remiss if I didn’t recognize the tragic events currently   taking place on the east coast with hurricane Sandy.  Our thoughts and   prayers go out to all of those with friends and family in those affected   areas.

Sincerely,

Brad Pearson

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About erolbayraktar

Erol Bayraktar, BRE 00179251 Manager Coldwell Banker Previews International Irvine Erol Bayraktar brings with him a broad background as branch manager of the Coldwell Banker Quail Hill – Irvine office. Erol is an Orange County native and began his real estate career in 1994. Erol’s success and extensive experience in selling homes in the luxury market proves to be a cherished resource for Coldwell Banker agents. He has earned numerous top-producer awards with the successful completion of more than 100 transactions. Erol has an extensive track record of helping his agents achieve top producer status while utilizing his internet expertise, personal coaching, training and business development. He works constantly with agents to develop marketing materials and advertising programs that differentiate themselves in the marketplace and generate income-producing leads. He values the benefits that technology can provide to agents in order to help them become more efficient and more productive. “I constantly strive to take our sales associates and office to the next level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention and complete family of services experience. It is my goal to help others enjoy the same levels of success that I have been fortunate to enjoy!” Coldwell Banker Quail Hill – Irvine agents benefit from a manager who is available 24/7 to assist with any situation. Erol provides backup for his agents with various situations in which they need advice or support. Prior Sales Manager Prudential California Realty Yorba Linda Erol Bayraktar brings a broad background to the job of managing an office. His Experience includes a track record of success in real estate as well as helping agents achieve top producer status as sales manager and trainer using his expertise in personal coaching and business development. Having grown up in Yorba Linda, Erol began his Real Estate career in 1994. Since then, he has constantly striven to work in the Luxury markets and higher end price ranges. Erol has been recognized by his former companies for his outstanding production in the luxury market. He has listed and personally sold homes up to $4.4 million dollars and managed listings for his team up to $11 million dollars. Erol’s extensive experience in selling estate homes will prove to be a wonderful resource for Prudential’s agents, who already have a strong presence with Fine Homes in Yorba Linda and across North Orange County. Rich Cosner, owner of Prudential California Realty, is thrilled to welcome such an exciting addition into his Prudential family. “Erol is a knowledgeable and very professional addition to our management team,” says Rich. “His experience in the high end price ranges makes him a perfect fit for our Yorba Linda branch. I am confident that his experience and background will be a tremendous advantage to our agents in our Yorba Linda marketplace!” Top Producer Experience As a native of Orange County, Bayraktar applies his impressive local market knowledge to his practice – which has earned him numerous top-producer awards and has ensured his successful completion of more than 100 real estate transactions. After spending the past two and a half years focusing on Luxury Estate Sales with the McMonigle Group, Bayraktar now brings his unwavering commitment to client service and proven sales talents to Prudential California Realty. Coaching & Training Agents for Success Erol is equally thrilled to work with Prudential California Realty and the Sales Associates in the Yorba Linda office, who have already been recognized as the top ranking real estate office for the area for all of 2009. “I look forward to taking the sales associates and the office production to an even higher level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention, and complete family of services experience. I have always wanted to be in a leadership position where I can help others enjoy the same success that I have been fortunate to enjoy!” Availability 24/7 Agents in the Yorba Linda Office benefit from a manager who is available 24/7 to assist with any situation. Erol provides back up for his agents with various situations in which they need advice or support. A Passion for Excellence in Business Development, Technology and Marketing Erol works constantly with his agents to develop marketing materials that differentiate themselves in the marketplace and generate income-producing leads.

Posted on October 31, 2012, in Uncategorized. Bookmark the permalink. Leave a comment.

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