Who ya Gonna Call?…Boast Busters!
|Dear North Orange County colleagues,
Well, as it was said by the famous poet Oscar Wilde… “The only thing worse than being talked about is NOT being talked about”.
Many of you most likely received the recent boastful email from a local office manager yesterday morning with regard to today’s announcement of the new Berkshire Hathaway Home Services brand that is being launched in 2013. While we have received nothing but great press on a local and national scale, as well as many congratulatory calls, emails and texts, it was once again, no surprise that one competitor felt the need to attempt to rain on our parade with a negative email naming our firm and relating his previous experiences with our firm and even offering a short history lesson of our firm, which by the way, we are pretty proud of.
Because of the incredible response to my last “Boast Busters” email, and all of the wonderful supportive messages, I felt that I should respond with the facts as I would encourage any of you to do if you are ever so publicly maligned as we continue to be. But then again, we’d rather be talked about than NOT talked about still. 🙂
While it is true that our firm grew from the original Katella Realty, to Merrill Lynch Real Estate, and then to Prudential California Realty over a 30+ year period, we are very proud to point out the truth about those growth transitions. From the mid 1970’s, through several acquisitions, and brand changes, our firm has consistently grown and, to date, maintained our market share position in North Orange County. There is no reason to believe that a shift to a franchise owned and created by Warren Buffett would do anything but assist us in propelling our market share to new heights despite the propaganda detailed in today’s email sent by that manager. As a matter of fact, we are excited with this incredible opportunity as are our agents! The buzz within our firm is incredible!
Please feel free to check out the following links to the press releases and news articles that came out yesterday, and continue to come out. These will provide you the whole story and the facts rather than propoganda: (Also, check out the OC Register front page of the Business Section this morning “Buffett Starts Brand in O.C” & “Deal Places Buffett Stamp on Real Estate”, of course if you can find a newspaper since our agents and I are buying them up! Certainly this article will be online later today. 🙂
Once again, the infamous % Change graph was attached to this email naming our firm and 4 other very fine and successful firms as graphing substantially lower than them, despite my last email detailing how misleading this graph was. As a reminder, as an example, if a company did 1 unit and then closed 5, they are up 500%, verses a company that did 900 and then closed 882 would be considered down 2%. This is exactly the misleading manipulation of numbers that is being used to show all of these fine firms in junior position to this managers office. I still pose the question: Does anyone really buy this stuff????? As I promised, I will continue to provide clarification as these tactics continue at the expense of ours and other firms great agents legitimate success.
As always, I and the agents with our firm would like to thank you all for your continued co-op business and professional working relationships we all maintain to continue to provide our customers the finest experience when buying and/or selling a home.
I would also be remiss if I didn’t recognize the tragic events currently taking place on the east coast with hurricane Sandy. Our thoughts and prayers go out to all of those with friends and family in those affected areas.