Go Global with Proxio!
Screen shot of Proxio’s IDX ‘multi-cultural’ sample search widget with German as the selected language.
California Regional Multiple Listing Service Inc. (CRMLS), the U.S.’s largest multiple listing service with more than 70,000 members, has signed a multiyear deal to give its members access to international listings and to market its listings with global networking and property marketing network Proxio Inc.
As part of the deal, CRMLS members gain access, and supply listings branded with the CRMLS logo, to Proxio’s “international MLS,” which currently features 3.2 million listings from 140 countries. Each listing is viewable in 19 languages and 30 currencies.
Members also receive a search widget that translates the property listings on consumer searches of its Internet Data Exchange (IDX) database — those listings in the CRMLS database shared among its brokers.
As part of the deal, Proxio created a profile for every CRMLS member and brokerage in its Proxio Pro network and connected all their listings to their profiles, Proxio CEO and co-founder Janet Case told Inman News.
Case said the firm currently offers MLSs three sets of services:
- Access to the Proxio Pro network of more than 600,000 agents.
- A search widget that can be added to an agent’s website that converts a consumers’ search of the MLS’s Internet Data Exchange (IDX) listings into 19 languages.
- Access to Proxio’s SocialSearch app — adapted from the firm SocialKandy that Proxio acquired last September – that embeds property search into Facebook and ties consumers’ search activities to that member’s Facebook profile.