Mötley Crüe will hammer home Coldwell Banker’s ‘#HomeRocks’ hashtag on Grammys!

Mötley Crüe will hammer home Coldwell Banker’s ‘#HomeRocks’ hashtag on Grammys

Franchisor using TV spots to funnel viewers to social media channels
Inman News

            Inman News Staff Writer
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Screen shot from Coldwell Banker's "#HomeRocks" marketing campaign.Screen shot from Coldwell Banker’s “#HomeRocks” marketing campaign.

Realogy franchise brand Coldwell Banker Real Estate LLC will once again launch its national marketing campaign during the Grammy Awards, with a one-minute television spot featuring the Mötley Crüe anthem “Home Sweet Home” driving home the campaign’s “#HomeRocks” hashtag.

The campaign continues the franchisor’s efforts to funnel TV viewers into social media channels using hashtags that allow users to follow specific conversations on Twitter and Facebook.

Hot on the heels of the Jan. 26 Grammy spot, Coldwell Banker will launch another TV spot, “Your Home,” on March 2 during the Academy Awards. The “Your Home” ad features narration by actor Tom Selleck, whose late father was a Coldwell Banker executive. Selleck has lent his voice to Coldwell Banker’s TV spots for three years in a row now, beginning with an ad released in early 2012.

It’s the second year in a row that Coldwell Banker has hitched the fortunes of its national marketing campaign to the awards show season.

“Music and home certainly go together no matter where you are in the world, and we believe we have found the appropriate major events to showcase the emotional value we place in our homes,” said Sean Blankenship, senior vice president of marketing for Coldwell Banker Real Estate, in a statement.

The Grammys and Academy Awards “give us a unique opportunity to speak to millions of Americans with a brand message that lays the groundwork for continued dialogue with Coldwell Banker sales professionals. Those local, one-on-one conversations are critical because that’s where consumers can learn about the positive changes that have occurred in their housing markets.”

Coldwell Banker began incorporating hashtags into its marketing campaign with its awards show-focused “Blue Carpet” campaign last year, which included the hashtag “#CBbelieves” in TV ads that ran during the Golden Globes, Grammys, Oscars and Emmys.

This year, the brand has elevated the hashtag to even greater prominence by making it the title of the campaign itself — “#HomeRocks.”

As part of the campaign, Coldwell Banker will award its inaugural “#HomeRocks Award” to the home-related song released during 2013 that captures the most votes on its “Blue Matter” blog. So far, “Take Me Home” by the boy band Midnight Red is in No. 1 position with more than 72,000 votes.

Coldwell Banker Real Estate’s “Home Sweet Home” TV ad set to air during the Grammy Awards on Jan. 26.

– See more at: http://www.inman.com/2014/01/22/motley-crue-will-hammer-home-coldwell-bankers-homerocks-hashtag-on-grammys/?utm_source=20140122&utm_medium=email&utm_campaign=dailyheadlinespm#sthash.NXplwmit.dpuf

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About erolbayraktar

Erol Bayraktar, BRE 00179251 Manager Coldwell Banker Previews International Irvine Erol Bayraktar brings with him a broad background as branch manager of the Coldwell Banker Quail Hill – Irvine office. Erol is an Orange County native and began his real estate career in 1994. Erol’s success and extensive experience in selling homes in the luxury market proves to be a cherished resource for Coldwell Banker agents. He has earned numerous top-producer awards with the successful completion of more than 100 transactions. Erol has an extensive track record of helping his agents achieve top producer status while utilizing his internet expertise, personal coaching, training and business development. He works constantly with agents to develop marketing materials and advertising programs that differentiate themselves in the marketplace and generate income-producing leads. He values the benefits that technology can provide to agents in order to help them become more efficient and more productive. “I constantly strive to take our sales associates and office to the next level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention and complete family of services experience. It is my goal to help others enjoy the same levels of success that I have been fortunate to enjoy!” Coldwell Banker Quail Hill – Irvine agents benefit from a manager who is available 24/7 to assist with any situation. Erol provides backup for his agents with various situations in which they need advice or support. Prior Sales Manager Prudential California Realty Yorba Linda Erol Bayraktar brings a broad background to the job of managing an office. His Experience includes a track record of success in real estate as well as helping agents achieve top producer status as sales manager and trainer using his expertise in personal coaching and business development. Having grown up in Yorba Linda, Erol began his Real Estate career in 1994. Since then, he has constantly striven to work in the Luxury markets and higher end price ranges. Erol has been recognized by his former companies for his outstanding production in the luxury market. He has listed and personally sold homes up to $4.4 million dollars and managed listings for his team up to $11 million dollars. Erol’s extensive experience in selling estate homes will prove to be a wonderful resource for Prudential’s agents, who already have a strong presence with Fine Homes in Yorba Linda and across North Orange County. Rich Cosner, owner of Prudential California Realty, is thrilled to welcome such an exciting addition into his Prudential family. “Erol is a knowledgeable and very professional addition to our management team,” says Rich. “His experience in the high end price ranges makes him a perfect fit for our Yorba Linda branch. I am confident that his experience and background will be a tremendous advantage to our agents in our Yorba Linda marketplace!” Top Producer Experience As a native of Orange County, Bayraktar applies his impressive local market knowledge to his practice – which has earned him numerous top-producer awards and has ensured his successful completion of more than 100 real estate transactions. After spending the past two and a half years focusing on Luxury Estate Sales with the McMonigle Group, Bayraktar now brings his unwavering commitment to client service and proven sales talents to Prudential California Realty. Coaching & Training Agents for Success Erol is equally thrilled to work with Prudential California Realty and the Sales Associates in the Yorba Linda office, who have already been recognized as the top ranking real estate office for the area for all of 2009. “I look forward to taking the sales associates and the office production to an even higher level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention, and complete family of services experience. I have always wanted to be in a leadership position where I can help others enjoy the same success that I have been fortunate to enjoy!” Availability 24/7 Agents in the Yorba Linda Office benefit from a manager who is available 24/7 to assist with any situation. Erol provides back up for his agents with various situations in which they need advice or support. A Passion for Excellence in Business Development, Technology and Marketing Erol works constantly with his agents to develop marketing materials that differentiate themselves in the marketplace and generate income-producing leads.

Posted on January 22, 2014, in Uncategorized. Bookmark the permalink. Leave a comment.

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