Liar Liar, Pants on Fire!

Liar Liar, Pants on Fire!

What if you were unknowingly lying by omission to your clients every time you went on a listing appointment?  Well, if your not paying Zillow, Trulia, Realtor.com, and others to be the ONLYpof12345 agent being offered on your listings, then you may be lying by omission.  I realize this could come off a little harsh, but it’s true, when you list a sellers home, it’s reasonable to believe that THEY believe and assume that when they sign a listing contract with you that YOU will be fielding all incoming buyer inquiries from the most common and trafficked websites like Zillow, Trulia, and Realtor.com, among others.  My point of contention is that any agent who is not ensuring that they are the ONLY agent being offered on the major websites for THEIR OWN LISTINGS, has a responsibility to TELL their perspective listing client that up to 4 different agents will be offered on their listing and that there is a 1 in 4 chance that they will get the call/inquiry from a buyer searching these sites.

Think of it this way…allowing up to 3-4 agents names and contact information to be offered on your listing is resignsmanyalmost as absurd as allowing 3-4 different agents/company’s For Sale Signs to be placed in front of your listing.  With nearly 90% of buyers beginning their search online, these calls are the modern day sign call.

While some sellers may not care, and some won’t realize the impact, it’s more likely that they do and will.  Let’s deal with reality here.  So it begs the question;  Would they still list with you if they were told this information before signing?  Maybe, or maybe not… But I believe they should be able to make an informed choice.

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The reasoning is pretty simple and based in undeniable logic… Who’s the best person to field the incoming inquiries on a listing? A randomly selected agent who purchased some geographic area to get buyer leads or THE LISTING AGENT?   Some would argue that a buyer shouldn’t work with the listing agent and should seek out individual buyer representation.  And that’s not a bad argument or point in some cases and worthy of a healthy debate.  But to make that argument the assumption/accusation must me made that the listing agent  (who is legally allowed to represent both buyer and seller in California)  won’t provide adequate representation.   I’ve found that the vast majority of Realtors are good and honest people who work to create a win win scenario when representing both buyer and seller.  So this leaves us to acknowledge the undeniable logic that the LISTING AGENT is generally the single best person and most interested person in ensuring that every buyer inquiry is responded to quickly and with solid information about the details and availability of the property.

So now one more question has to be asked…. Why wouldn’t EVERY listing agent pay the

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fees to ensure they are the ONLY agent being offered on THEIR listings on ALL of the major websites?   Here’s the answer:  IT’S EXPENSIVE.  For an agent listing between 25-50 homes per year, the cost could exceed $12,000!   For agents doing less, the cost still is significant.  So what we see is very many agents and companies just don’t do it.

FINALLY, I can’t go without mentioning this of course.  At Coldwell Banker Residential Brokerage, our sales associates ALL have the ability to accomplish this for only $175 per year!  Because of our size and belief in this program, we have made every effort to make this affordable for the benefit of both our Realtors and their clients.   When one of our great agents are on a listing presentation it simply goes without saying that the seller can be assured that online buyer inquiries will be handled quickly and professionally.

In closing, I want to commend you if you are one of those agents with Coldwell Banker or any other firm, who have made the decision make the investment in ensuring that your sellers expectations are met and that the buyers are only being presented with ONE choice and in my opinion the BEST choice of who to call for information on your listings.

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As always, thank you for taking the time to read my posts and be sure to subscribe if you haven’t already!

If you are a Coldwell Banker Residential Brokerage sales associate, then thank you for being part of our amazing customer focused company!  If you are not and are interested in learning more about possibly affiliating with us, then send me and email at erol.bayraktar@camoves.com or call me at 949-552-2000

Erol Bayraktar
Manager Coldwell Banker Irvine

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About erolbayraktar

Erol Bayraktar, BRE 00179251 Manager Coldwell Banker Previews International Irvine Erol Bayraktar brings with him a broad background as branch manager of the Coldwell Banker Quail Hill – Irvine office. Erol is an Orange County native and began his real estate career in 1994. Erol’s success and extensive experience in selling homes in the luxury market proves to be a cherished resource for Coldwell Banker agents. He has earned numerous top-producer awards with the successful completion of more than 100 transactions. Erol has an extensive track record of helping his agents achieve top producer status while utilizing his internet expertise, personal coaching, training and business development. He works constantly with agents to develop marketing materials and advertising programs that differentiate themselves in the marketplace and generate income-producing leads. He values the benefits that technology can provide to agents in order to help them become more efficient and more productive. “I constantly strive to take our sales associates and office to the next level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention and complete family of services experience. It is my goal to help others enjoy the same levels of success that I have been fortunate to enjoy!” Coldwell Banker Quail Hill – Irvine agents benefit from a manager who is available 24/7 to assist with any situation. Erol provides backup for his agents with various situations in which they need advice or support. Prior Sales Manager Prudential California Realty Yorba Linda Erol Bayraktar brings a broad background to the job of managing an office. His Experience includes a track record of success in real estate as well as helping agents achieve top producer status as sales manager and trainer using his expertise in personal coaching and business development. Having grown up in Yorba Linda, Erol began his Real Estate career in 1994. Since then, he has constantly striven to work in the Luxury markets and higher end price ranges. Erol has been recognized by his former companies for his outstanding production in the luxury market. He has listed and personally sold homes up to $4.4 million dollars and managed listings for his team up to $11 million dollars. Erol’s extensive experience in selling estate homes will prove to be a wonderful resource for Prudential’s agents, who already have a strong presence with Fine Homes in Yorba Linda and across North Orange County. Rich Cosner, owner of Prudential California Realty, is thrilled to welcome such an exciting addition into his Prudential family. “Erol is a knowledgeable and very professional addition to our management team,” says Rich. “His experience in the high end price ranges makes him a perfect fit for our Yorba Linda branch. I am confident that his experience and background will be a tremendous advantage to our agents in our Yorba Linda marketplace!” Top Producer Experience As a native of Orange County, Bayraktar applies his impressive local market knowledge to his practice – which has earned him numerous top-producer awards and has ensured his successful completion of more than 100 real estate transactions. After spending the past two and a half years focusing on Luxury Estate Sales with the McMonigle Group, Bayraktar now brings his unwavering commitment to client service and proven sales talents to Prudential California Realty. Coaching & Training Agents for Success Erol is equally thrilled to work with Prudential California Realty and the Sales Associates in the Yorba Linda office, who have already been recognized as the top ranking real estate office for the area for all of 2009. “I look forward to taking the sales associates and the office production to an even higher level. It is my goal for our customers to continue to be extremely satisfied with the services we provide through our professionalism, market knowledge, personal attention, and complete family of services experience. I have always wanted to be in a leadership position where I can help others enjoy the same success that I have been fortunate to enjoy!” Availability 24/7 Agents in the Yorba Linda Office benefit from a manager who is available 24/7 to assist with any situation. Erol provides back up for his agents with various situations in which they need advice or support. A Passion for Excellence in Business Development, Technology and Marketing Erol works constantly with his agents to develop marketing materials that differentiate themselves in the marketplace and generate income-producing leads.

Posted on November 28, 2016, in Irvine, News, real estate coaching, real estate training and tagged , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , . Bookmark the permalink. Leave a comment.

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